Migraine Simulation

I have mixed feelings about Excedrin. I’m always a little skeptical of migraine products – their use, their effectiveness, their cost. Excedrin can be a dangerous thing if misused. With the combination of medicine – 250 mg Acetaminophen, 250 mg of Aspirin and 65 mg of Caffeine, people can often take too much of this medicine. More than 2 pills in a 24 hour period is overdosing which will lead to rebound headaches. Rebound headaches often cause the sufferer to take more headache medicine creating a vicious cycle where no relief can be found without withdraw. This isn’t the company’s fault – it’s the consumers misuse.

A couple of Excedrin’s products make me raise a skeptical eye brow. They make numerous headache/migraine products. The mild headache commercial makes me cringe. My “everyday” headache is not something that Excedrin can treat. This woman’s mild headache could be banished with the loss of her two annoying kids. The “Mild” formula is 325 mg of Acetaminophen with 65 mg of Caffeine.

The “Extra Strength” formula is the exact same as the “Migraine” formula. Both are 250 mg of Acetaminophen, 250 of Aspirin, and 65 mg of Caffeine. There is no difference between the two but are two different products? Okay. This annoys me. This adds to the stigma. They’ve re-branded something for bad headaches for migraines. A migraine isn’t a extra strength headache. There is nothing that annoys me more than the stigma that a migraine is a bad headache and something OTC can cure it. If Jordan Sparks has migraines, Excedrin Migraine isn’t going to cure it without some prescription help.

BUT! Excedrin has done something pretty cool.

Using Oculus Rift,  Excredin has created a virtual migraine. Well, the aura. They focus on the aura. It’s impossible to recreate the pain, most of the sensitivities, and nausea. The aura is really a vital part of a migraine for a lot of people. The aura is just the storm on the horizon but they can be destructive. The loss of vision, and impaired vision can wreak havoc on peoples lives, and that’s before all the pain. They are able to recreate the disorienting feeling of a migraine aura.

The people in the video, two gentlemen, can’t last with the simulation.

It’s something. It’s a start.

I hope that this experiment can open a discussion on migraine symptoms – that it’s not just a headache.

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